• Local Measures on the November 8th, 2016 Ballot

    You can download a PDF version of this document by clicking here. The following is an overview of all 19 local measures that will be decided on the November ballot in some jurisdiction in Santa Cruz County. This is not light reading, but it is important reading. The Business Council will first be hearing recommendations for Measure endorsements during our Joint Committee Meeting on September 14th, and then taking them up at the board level on September 22nd.     Measure A: Santa Cruz High School District Bond Measure What is the issue: Measure A is a $140 million bond measures for upgrading, improving and renovating the infrastructure and facilities of local middle and high school classrooms (Harbor High, Santa Cruz High, Soquel High, and Branciforte and Mission Hill middle schools). ● A “yes” vote on Measure A is a vote to authorize the bonds to be issued and financed by ad valorem taxes levied on real property in the School District. ● A “no” vote on Measure A is a vote against issuing the proposed bonds. Pros: ● Measure A will repair deteriorated roofs, plumbing, HVAC, and electrical systems. Upgrade classrooms and educational technology. Modernize science labs to meet rising college/university admission requirements. Renovate career­training facilities for science, technology, engineering, math and skilled trades. Replace aging portables with modern, permanent classrooms. Improve safety ­ lighting, fencing, fire/emergency systems, and access for the disabled. Does not pay for salaries or operating expenses. Costs: ● Read More »

  • Monterey Bay Economic Partnership Votes to Unanimously Support Transportation Tax Measures on November Ballot

    Marina, CA (August 10, 2016) The Board of Directors of the Monterey Bay Economic Partnership (MBEP) has voted unanimously to support two transportation tax measures that will be on the November 2016 ballot. Improving our region’s transportation routes and services aligns with MBEP’s mission to creating a thriving region and a high quality of life for all residents. In Santa Cruz County, the Regional Transportation Commission (RTC) is proposing a one-half percent sales tax increase to finance the Transportation Improvement Plan (TRIP). The Plan, approved by the Santa Cruz County Board of Supervisors, identifies specific transportation projects in Santa Cruz Read More »

  • Soquel Creek Water District Presentation to SCCBC

    The following is a slideshow presentation given by Ron Duncan and Bruce Daniels, General Manager and Board President respectively of the Soquel Creek Water District, to the Government Affairs Committee of the Santa Cruz County Business Council. Soquel Creek Water District Presentation to SCCBC from Robert Singleton Available at: http://www.slideshare.net/RobertSingleton/soquel-creek-water-district-presentation-to-sccbc  

  • Welcome New Member K&D Landscaping

    The Business Council would like to welcome our newest member K&D Landscaping. Based out of Watsonville, K&D Landscaping handles both commercial and residential landscaping all across the Monterey Bay region. Having been in business for over 30 years they have a proven track record of looking out for their employees and their community. Check out their website at http://www.kndlandscaping.com

  • Economist Forecasts Continued Growth for Santa Cruz County

    SANTA CRUZ >> Around 100 local business leaders gathered at UC Santa Cruz on Thursday to discuss the pros and cons of working in Santa Cruz County and the region’s economic outlook. It was the Santa Cruz County Business Council’s annual economic forum and the main speaker, Robert Kleinhenz, executive director of economic research at the Los Angeles firm Beacon Economics, delivered good news. “There’s no recession in sight over the next 18 months,” Kleinhenz said. A wobbly Chinese economy and Brexit won’t cause a prolonged downturn in the U.S. market, he said. Consumer, business and government spending all have Read More »

  • June 30th Economic Summit Materials

    In effort to reduce our carbon footprint we have provided a copy of both Dr. Kleinhenz’s report and our report on the 2016 State of the Local Business Climate Survey online. Both reports are linked below and can be downloaded. Remember, only you can prevent some tree genocide. Business Climate Survey Final Report Dr. Kleinhenz’s Regional Report

  • Highlighting Our Sponsors: Beacon Economics

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community.   Beacon Economics is one of California’s leading economic research and consulting firms, specializing in economic and revenue forecasting, economic impact analysis, economic policy analysis, regional economic analysis, real estate market and industry analysis, and EB-5 Visa analysis. Our firm’s internationally recognized forecasters were among the first and most accurate predictors of the U.S. mortgage market meltdown that began in 2007 Read More »

  • Highlighting Our Sponsors: Hutchinson and Bloodgood LLP

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community. Hutchinson and Bloodgood LLP is a full-service regional accounting firm, established in 1922, with four offices in California (Watsonville, Glendale, San Diego, and El Centro). Hutchinson and Bloodgood’s Watsonville office, with four partners and 12 staff, has a large clientele involved in the Agricultural Industry, along with closely held businesses, real estate, homeowner associations, and nonprofit and benefit plan audits. The Read More »

  • Highlighting Our Sponsors: Plantronics

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community. Plantronics (NYSE: PLT) is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as Read More »

  • Highlighting Our Sponsors: Bay Federal Credit Union

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community. Bay Federal Credit Union is a full-service, not-for-profit financial cooperative. Bay Federal Credit Union provides personal and business banking services but, unlike a bank, they are owned by their own account-holders — members like you! The Bay Federal philosophy is “people helping people,” which translates into exceptional service, competitive and affordable financial products, and assistance from staff and management who care Read More »

  • Highlighting Our Sponsors: Palo Alto Medical Foundation

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community. The Palo Alto Medical Foundation (PAMF) is a pioneer in the multispecialty group practice of medicine providing quality medical care in Alameda, San Mateo, Santa Clara and Santa Cruz counties. PAMF provides general health care, family practice, urgent care, primary care, and health care specialists. In Santa Cruz, PAMF works closely with Sutter Maternity & Surgery Center (SMSC) to provide integrated Read More »

  • Highlighting Our Sponsors: Dignity Health Dominican Hospital

    This is a multi-part series highlighting our sponsors for the June 30th, Santa Cruz County Business Council Economic Forum. This page will be updated periodically to highlight the work our sponsors are doing at large and in our community. Dignity Health Dominican Hospital has been caring for the Santa Cruz County community for 75 years. Dominican offers emergency services and is a Certified Stroke Center and a Certified Chest Pain Center. Dominican’s services include the only comprehensive Cancer Center in Santa Cruz County, a Total Joint Replacement program, advanced neurological and endoscopic services, and an expert heart and vascular team Read More »

  • Former Rep. Tom Campbell urges Santa Cruz to support a 1/2 cent transportation Sale Tax

    SANTA CRUZ >> One theme of former congressman and current Chapman University professor Tom Campbell’s talk a Santa Cruz Chamber of Commerce lunch on Wednesday was optimism. Widely recognized as a national expert in economics and as a moderate Republican, he described some of the possible fall election outcomes and discussed their effects on key issues facing the country, the state and local communities. He proposed that now is the time for governments to address unfunded pension obligations by borrowing when bond interest rates are at historic lows. http://www.santacruzsentinel.com/business/20160518/former-rep-tom-campbell-speaks-at-santa-cruz-chamber-lunch

  • Save the Date: Santa Cruz County Business Council Economic Forum

    Please join our host, UCSC Chancellor George Blumenthal, Business Council members and our community leaders in a lively discussion on the economic climate in the county. We have a great program keynoted by:  Beacon Economics’ Dr. Robert Kleinhenz, former Chief Economist of the Kyser Center at the Los Angeles County Economic Development Corporation. Dr. Kleinhenz is one of California’s leading economists and well known for his deep expertise in the state’s economy. Scott Brandt, Vice Chancellor for Research, will discuss the research economy, innovation and entrepreneurship and how the UC and UCSC make it easier to spin off companies. The Read More »


    Regional Plan Would Provide Consumer Choice, Increase Renewable Energy and Stimulate the Local Economy SANTA CRUZ, CA — May 3, 2016 — Monterey Bay Community Power (MBCP), a regional project among local government agencies to provide electricity to residents and businesses throughout Monterey, San Benito and Santa Cruz Counties, announced today the completion of a feasibility study that validates the suitability of creating a new regional power agency which would provide renewable energy and create green jobs. Empowered by California’s 2002 Community Choice Energy (CCE) law AB 117, a public committee comprised of representatives from Santa Cruz, San Benito and Monterey Counties has Read More »

  • RTC Transportation Plan Endorsed by City Councils in Santa Cruz and Watsonville

    CITY COUNCILS JOIN ENVIRONMENTAL, BUSINESS AND LABOR ORGANIZATIONS IN SUPPORT OF 30-YEAR TRANSPORTATION IMPROVEMENT PLAN  SANTA CRUZ – APRIL 27, 2016 – The Santa Cruz County Regional Transportation Commission today announced that its 30-year Transportation Improvement Plan (TRIP) was endorsed by the Santa Cruz and Watsonville City Councils in near-unanimous votes taken simultaneously on Tuesday evening. In voting to support the TRIP, the city councils join the Capitola City Council and the Santa Cruz County Board of Supervisors, as well as a broad range of local organizations that have endorsed the plan, some of which include: United Way/Go For Health Dominican Hospital/Dignity Read More »

  • Community Choice Aggregation

    The following is a memo drafted by SCCBC Intern Katerina Schreck. It provides an overview of the new policy tool “Community Choice Aggregation”, which allows local jurisdictions the ability to create a public power authority to compete alongside private power distributors, like PG&E. In 2002, the California State Assembly Bill 117 (AB 117) was passed into law. AB 117 set out the framework for the formation and operation of Community Choice Aggregation (CCA). State Assembly Bill 32, the Global Warming Solutions Act, was signed into law in 2006 and directed public agencies in California to support the statewide target of reducing greenhouse Read More »

  • New Intern At SCCBC, Courtesy of MBInterns.org

    The Santa Cruz County Business Council would like to welcome our new administrative assistant intern Katerina Schreck. Currently Katerina is a 4th year student at UC Santa Cruz double majoring in Politics and Legal Studies. Previously, Ms. Schreck was a legal research intern for Rising International, a nonprofit organization focused on ending world poverty as well as an assistant for a criminal defense attorney in Oakland, California. In 2012 Ms. Schreck received her Associate in Science, Biology and in 2013 her Associate in Science, Natural Sciences from Diablo Valley College (DVC). During her tenure at Diablo Valley College she served as the President of the Associated Read More »

  • SCCBC Sponsors Cruz Cares: A Pitch Contest for Social Change

    The Santa Cruz County Business Council is proud to sponsor the second annual Cruz Cares: A Pitch Contest for Social Change, which challenges 6 local social or environmentally focused startups and/or nonprofits to pitch their new ideas for cash and prizes. When/Where/Who: April 6, 2016 ​Cruz Cares: Pitch Contest for Social Ventures 6:00 – 9:00pm Del Mar Theater RSVP HERE Facebook Page   Pitch Contestants Announced! The following startups have been selected for Round 2 of the Cruz Cares selection process.    There will also be a moderated panel to discuss the importance of using innovative methods to make real and lasting impact for our Read More »

  • Congratulations to Watsonville Coast Produce

    Congratulations to Business Council member Watsonville Coast Produce on winning $100,000 to makeover their warehouse! “Erica Manfre, Watsonville Coast Produce sales and marketing manager, said he’s glad the cat is out of the bag. Months ago, she applied for the contest, which was inspired by TV show surprise home makeovers. As part of contest rules, both the application and the news of the win were kept confidential from all but a few employees.” To read more, click here.

  • Download the 2015 Annual Report

    The Santa Cruz County Business Council is proud to release our 2015 Annual Report, which you can download here or view below. The report details an overview of our legislative work for the year, as well as listing our guest speakers and special projects. SCCBC – 2015 Annual Report from Robert Singleton  


    The Santa Cruz County Business Council has voted to formally endorse the half cent transportation sales tax measure being considered by the Santa Cruz County Regional Transportation Commission. February 5th (Santa Cruz, CA) The Santa Cruz County Business Council (SCCBC) took a formal vote to endorse the expenditure plan that was adopted by the Santa Cruz County Regional Transportation Commission (RTC) for a countywide half cent sales tax measure that would be used to fund local transportation projects. The expenditure (investment) plan outlines five core project areas: Neighborhood Projects, Highway Corridors, Mobility Access, Rail Corridor, and Coastal Rail Trail. With Read More »

  • Transportation Sales Tax Measure Draft Expenditure Plan Dec. 2015

    The following are the most recently adopted spending priorities by the Santa Cruz County Regional Transportation Commission, which is pursuing a half-cent sales tax measure in 2016. The sales tax measure is expected to generate close to $450 million over 30 years before it sunsets automatically. Currently Sana Cruz County is one of only 10 Counties in California that does not have a similar measure in place. These so called “self-help” Counties have both more local money to spend, and are also much more competitive in seeking additional state and federal transportation funding. Neighborhood Projects 30% (~$135 Million) – Funding to Read More »

  • Resources on Housing

    The following are three sets of materials taken from separate education “tours” of housing within the City limits of Santa Cruz, compared to the City’s finalized Housing Element, which guides all development over the next seven years. The first item is a copy of the presentation that was given by representatives of UC Santa Cruz to a series of local elected officials and representatives from the real estate and building industries. This presentation is a comprehensive overview of everything related to housing at UCSC, including the number and type of beds, the larger plans and frameworks for providing housing in Read More »

  • Welcome New Member Lakeside Organic Gardens!

    The Santa Cruz County Business Council is proud to welcome new member Lakeside Organic Gardens. Located in Watsonville, Lakeside Organics is a nationally recognized, 100% organic, family owned and operated company with long time roots in South Santa Cruz County. Having switched over to being completely organic in 1996, they have since grown their distribution from serving just cities locally and in the Bay Area, to areas as far away as Western Canada. Their growing operation operates 365 days a year and produces over 45 types of organic vegetables. To learn more about Lakeside Organic Gardens Visit their website here.

  • Welcome New Member Triad Electric!

    The Business Council would like to welcome our newest member company Triad Electric. Triad Electric is a local company with over 30 years of experience operating in the area. Their mission: “To be recognized as the highest quality electrical and audio video contractor that services premier clients who appreciate the value of superior products and service.” Given their reputation and their commitment to the community as a local business, we look forward to working with them to promote economic vitality in Santa Cruz County. To learn more about the company you can visit their website here. 

  • Recap on the MBEP State of Region Conference

    Last week over 250 elected representatives, government staff, and business leaders from all over the Monterey Bay gathered at the Chaminade Resort and Spa to hear a series of panel discussions and speakers covering a wide variety of issues affecting the region. Santa Cruz County Business Council Executive Director Casey Beyer led the panel discussion on local housing, which dealt with the issues of funding and regulatory barriers. Given the limited amount of available land in the tri-county area, and the ever present housing crisis, business and community leaders are going to have to develop new approaches and strategies to Read More »

  • Local Congratulations!

    Business Council Board Member Shadowbrook Restaurant was recently awarded Business of the Year by the Santa Cruz Area Chamber of Commerce. Represented on the Council by owner Ted Burke, the Shadowbrook restaurant is a cornerstone of the Capitola visitor experience, as well as a much frequented stop by locals. Congratulations Ted! May the Shadowbrook continue to thrive in Santa Cruz County for many years to come!

  • Save the Date: MBEP State of the Region Conference

    The Monterey Bay Economic Partnership (MBEP), a regional economic development organization that represents Monterey, Santa Cruz, and San Benito Counties will be hosting a State of the Region conference on November 4th, 2015 at the Chaminade Resort and Spa. Business Council members are encouraged to attend to learn more about the present state of our region’s most prominent industries, build relationships that span the entirety of the Monterey Bay Area, and hear from Keynote Speaker Gavin Newsom. To learn more about the event visit the event page on the MBEP website here, and/or download the agenda embedded below. To reserve Read More »